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BRM, a brand that is reshaping the reputation of the French watchmaking industry








Bernard Richards' success came speedily. Four years ago, the city dweller moved to Mannian-Vexans inside the Val-de-Oise department of England, less than 100 kilometers by Paris. There, he intended his first wristwatch-BRM. This timepiece found its home with regards to was first exhibited in a Venice shop.



All people who saw the watch, mainly racing drivers, wanted just one. A new phenomenon was born. Subsequently, this phenomenon has persisted to grow… and is growing.



Before making wristwatches, Bernard Richards and his team made precision mechanical products for any luxury market (such seeing that lighters and picture frames). “We refocused our production and also turned to watches, ” Bernard Richards explained. BRM, the abbreviation for Bernard Richards Watch Factory, shone really brightly at the last Baselworld Observe and Jewellery Show. This timepiece movement-a rectangular V8 engine-shaped movement in titanium-was a large success, receiving 162 instructions. “We originally planned to provide only about 50 pieces, ” the delighted watchmaker claimed. Interested clients are on a longing list, with delivery moments potentially reaching months. Although this is normal. Making an excellent case takes eight a long time, or one working day. Also, the factory in Mannion-Vexon solely has one machine specialized in this purpose. Bernard Richards loves the purely generate nature of his do the job. His chronographs have a “smell” similar to machine oil. His / her clients appreciate this exciting authenticity. “We’re a small company, that is certainly actually an advantage. We can reply quickly, ” he states that proudly. Every detail of the BRM watch evokes racing: typically the strap (checkered flag, tires); the case (rims, nuts along with bolts, engine); the watch dial (steering wheel, instrument board, racing number); the hands and fingers (an open design including old steering wheel spokes); the rest of the chronograph pushers (pistons). Bernard Richards



MTD MODEL Titanium Watch (53mm x 35mm), powered by means of ETA 2671 automatic movements. Features a double-dial design, ultra-thin stainless steel lugs, pushers, in addition to screws, double-sided sapphire crystal clear, and 100-meter water resistance.



MT

MODEL Titanium Chronograph (49mm x 51mm), powered by ETA Valjoux 7753 automatic activity. Features ultra-thin stainless steel lugs, pushers, and screws, double-sided sapphire crystal, and 100-meter water resistance.



That " Made in France" Bi-Rotor watch is the seventh from the series and is currently inside prototype stage. Named " Bi-Rotor, " it works by using avant-garde materials and mining harvests such as titanium and tantalum.



It's identified as " Bi-Rotor" because their large rectangular case buildings two rotating rotors. Often the clearly visible inner one evokes the roar of engine, perfectly complementing the field of motorsport. This watch is a very distinctly " Made in France" product to date. In fact , it has the movement is indeed " Done in France. " This is a accurate innovation, as current BRM watch movements are all done in Switzerland (Valjoux). " I'm also developing two different in-house movements, " Bernard Richards proudly announced. Creator of this future " engine" is a watchmaker named Jean-Paul, who hails from all over People from france. This enigmatic Jean-Paul diminished to reveal his surname. On top of that, we did not meet the pup during our visit to often the tranquil village of Mannian-Vexant. His workshop is located in Beauvais, in the neighboring Oise team.



Jean-Paul sales opportunities a small watchmaking team, performing closely with Bernard Richards, yet maintaining a certain yardage. " You excel at generating cases, I excel at doing movements, " he the moment told Richards. Thus begun a close and friendly relationship. Jean-Paul worked in Swiss for 18 years, focusing his watchmaking skills. Being a great chef, a distinguished sommelier, or a recognized perfumer, his skills are expensive.



“Do know how much it usually prices to develop a movement? ” Bernard Richards asked, nevertheless he already knew the right formula. “Millions of euros, numerous euros, ” he duplicated. “For us, aside from an enormous personal investment, there’s little cost. But we have none other choice. ”



WL-44, WL-44-03R, WL-44-02D designs

WL series metal (44 mm) watches, furnished with ETA 2671 automatic mobility. Ultra-thin stainless steel lugs, drivers, and screws; double-sided blue crystal; leather strap; water-repellant to 100 meters.